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December
2008
Dear
Reader,
We are living in turbulent times. We, here at Networking® magazine, realize
the current financial climate affects the marketing plans of our advertisers
and, especially at this holiday season, we thank those who continue to support
us. For 18 years Networking® magazine has delivered the goods, creating
success for the Island’s business and non-profit communities. Logic may
tell you to decrease your ad budget but history has shown just the opposite
is true. Optimizing goals in a challenging economy requires increasing your
exposure through a proven source like Networking® magazine that speaks
to those you most want to reach. Call us and we will work out a schedule that
will point your company towards a prosperous 2009.
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Thanksgiving and the holidays are here, and I have been reflecting on how fortunate
our family has been during recent years. Denis and I have a nice home,
two beautiful grown sons and we have built thriving businesses from scratch
with the help of very talented staffs.
Of course
we all know that this year is probably the most difficult
one that we’ve seen in our lifetime. The fear of
the unknown also affects philanthropic giving. All of the
not-for-profits are unsure of what the future will hold
for their clients and each agency’s continuing ability
to provide adequate and essential services. Food pantries
and food banks are nearly empty at a time when that aid
is more essential than ever as the number of those in need
grows with the current crisis in our economy. Already not-for-profits
feel the constriction in the markets. The ever-generous
Long Island corporations and businesses have always been
able and willing to step up to the plate to help the agencies
meet their goals.
Now
we are all in trouble and will share the difficult times.
We need to reach out whenever we can to help others less
fortunate. To volunteer to help as each of us is able is
an opportunity, and to do so may be the most important
contribution we can make to society and to our community.
Each
December Networking® magazine prints the United Way
of Long Island’s Holiday Wish List which is taken
from the requests of its member agencies. These requests
are for donations, volunteers and services to benefit many
of the underprivileged and other needy individuals and
families on Long Island in a large variety of ways. The
Wish List begins on page 14.
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Our cover story this December is about East End Hospice. The Island-wide hospice
care network is a blessing for many as they face the end of life. The support
of these dedicated volunteers and professionals is crucial to the families
they aid in their homes. Hospice services can make all the difference in
the world when dealing with the sad reality of the imminent death of a
loved one. Hospice care volunteers are truly angels of mercy. See the piece
written by Maureen Traxler on page 12.
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We are
beginning the countdown for the Eighth Annual David Awards
Breakfast on January 15th at the Crest Hollow Country Club.
The Breakfast has always been such an inspirational and
uplifting event. This year - more than ever - we will appreciate
the strength we obtain from hearing the stories of how
our eight wonderful new Davids became the Long Island leaders
that they are. See our David Awards ad on the inside back
cover and plan to join us.
A beautiful
Holiday season to you and yours.
Christine Conniff Sheahan
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